Alfred Alfred

Terms of Service

Effective 11 June 2026

1. What Alfred Is

Alfred is a personal AI assistant available on WhatsApp. He helps you manage your calendar, email, tasks, contacts, and more through conversation. Alfred is operated by Beema Solutions Limited, a company registered in England and Wales.

2. Eligibility

You must be at least 16 years old to use Alfred. By creating an account, you confirm that you meet this requirement.

3. Your Account

You sign up with your WhatsApp phone number, which serves as your account identifier. You are responsible for maintaining access to your phone number. One account per phone number. Alfred may remove accounts that are inactive or in breach of these terms.

4. How Alfred Works

Alfred uses AI language models hosted on Microsoft Azure OpenAI to understand your messages and generate responses, and AI speech models (via Groq) to transcribe and produce voice notes. You should be aware that:

5. Third-Party Integrations

Alfred can connect to your Google and Microsoft accounts to provide email, calendar, and contact features. By connecting an account, you grant Alfred permission to access the specific services you authorise (e.g. Gmail, Google Calendar, Outlook Mail). You can disconnect at any time from the Alfred dashboard, which revokes Alfred's access.

When connected, Alfred accesses your data in real time to fulfil your requests. Email and calendar content is cached in memory for up to 10 minutes and never stored permanently. Only OAuth tokens and sync preferences are persisted. See the Privacy Policy for full details.

Alfred's use of Google data complies with the Google API Services User Data Policy, including the Limited Use requirements.

6. Acceptable Use

When using Alfred, you agree not to:

7. Data and Privacy

Your data is handled as described in the Privacy Policy. You can delete your account and all associated data at any time via the dashboard (Settings → Delete Account), by asking Alfred directly, or by emailing oli@beema.solutions.

8. Subscriptions and Billing

Alfred offers paid subscription plans; current prices are shown at checkout. Payments are processed by Stripe. By subscribing, you agree to Stripe's terms of service. Subscriptions renew automatically until cancelled. You can cancel at any time from the dashboard or by asking Alfred — cancellation takes effect at the end of the current billing period. Payment card details are held by Stripe and never stored by Alfred.

Your 14-day cancellation right. As a consumer you normally have the right, under the Consumer Contracts Regulations 2013, to cancel within 14 days of taking out a subscription and receive a refund. Because Alfred is digital content that begins immediately, by starting to use the paid service within those 14 days — which you ask us to provide by subscribing for immediate access — you acknowledge that you lose this 14-day cancellation right once the service has begun. Monthly plans start with a 14-day free trial that needs no card; you can cancel any time before it ends at no charge. None of this affects your other statutory rights.

Beyond your statutory rights, we deal with refund requests reasonably and on their merits — just contact oli@beema.solutions.

9. Service Availability

While Alfred aims for high availability, there are no uptime guarantees. The service may change, pause, or be discontinued. Where possible, reasonable notice will be given for significant changes. If Alfred is discontinued, active subscribers will receive a pro-rata refund for any unused portion of their subscription.

10. Intellectual Property

Alfred's name, branding, and code are owned by Beema Solutions Limited. Your data remains yours — Alfred does not claim ownership of anything you create, share, or store through the service.

11. Limitation of Liability

Alfred is provided "as is" without warranties of any kind. To the fullest extent permitted by law, Beema Solutions Limited is not liable for any indirect, incidental, or consequential damages arising from your use of Alfred, including but not limited to AI inaccuracies, data loss, or service interruptions.

Nothing in these terms excludes or limits our liability where it would be unlawful to do so — including liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for your statutory rights as a consumer under the Consumer Rights Act 2015, which cannot be excluded.

12. Changes to These Terms

These terms may be updated from time to time; the "Effective" date at the top shows the current version. We will give reasonable notice of material changes via WhatsApp, and if you do not agree to a material change you may cancel before it takes effect. Continued use of Alfred after a change takes effect constitutes acceptance.

13. Governing Law

These terms are governed by the laws of England and Wales. Any disputes are subject to the exclusive jurisdiction of the courts of England and Wales.

14. Contact

Alfred is operated by Beema Solutions Limited (registered as Beema Solutions Ltd), a company registered in England and Wales, company number 17097442. Registered office: 7 Brewhouse, Georges Square, Bristol BS1 6LA. For questions about these terms, contact us at oli@beema.solutions.

Home · Privacy Policy